Top 5 Social Apps Performance in Italy Q3 2023

In the third quarter of 2023, Italy's top social apps experienced varying trends in weekly downloads, revenue, and active users. Here are the key performance insights for the top five apps, based on data from Sensor Tower.

Facebook saw a mix of ups and downs in weekly revenue, peaking around $26K in mid-July and experiencing a slight dip towards the end of September to approximately $16K. Weekly downloads remained relatively stable, fluctuating between 63K and 74K. Active users hovered around the 25M mark, showing minor variations throughout the quarter.

TikTok maintained a strong revenue stream, with weekly earnings mostly ranging from $280K to $370K. Downloads varied, with a peak of over 81K in mid-July and a low of around 61K in early September. Active users were consistently around 17M, demonstrating slight fluctuations.

Instagram exhibited significant revenue spikes, particularly in the week of July 10th with around $117K. Downloads remained steady, averaging between 52K and 68K weekly. The app maintained a stable base of active users around 20M throughout the quarter.

BeReal. Your friends for real. focused on expanding its user base with weekly downloads varying between 31K and 49K. Active users showed a gradual increase from 1.3M to over 1.36M by the end of September, reflecting steady engagement despite zero revenue generation.

NGL: ask me anything had consistent weekly revenue, generally around $11K to $12K. Downloads fluctuated slightly, with a high of 22K and a low of 18K. Active users ranged from 200K to 275K, showing a significant engagement spike in mid-August.

For more in-depth analysis and insights, visit Sensor Tower.